Digital Marketing Using SEO And Marketing Automation Tools

Curriculum

The Course Curriculam

Week 1: Introduction to Digital Marketing

Understanding the digital marketing ecosystem
Key channels: SEO, PPC, email marketing, social media, and content marketing.
Setting SMART marketing goals and KPIs.
Hands-on Practice: Create a digital marketing strategy for a small business.

Week 2: Search Engine Optimization (SEO) Basics

Week 3: Advanced SEO Techniques

Week 4: Website Analytics and Performance Tracking

Week 5: Introduction to Marketing Automation Tools

Week 6: Social Media Marketing and Automation

Week 7: PPC Campaigns and Retargeting

Week 8: Final Project and Advanced Strategies

₹1000

Course Information

Instructor: vedupskilling@gmail.com
Lesson: 29
Duration: 40h
Quizze: 0

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Digital Marketing Using SEO And Marketing Automation Tools

The Course Curriculam

Week 1: Introduction to Digital Marketing

Understanding the digital marketing ecosystem

Key channels: SEO, PPC, email marketing, social media, and content marketing.

Setting SMART marketing goals and KPIs.

Hands-on Practice: Create a digital marketing strategy for a small business.

Week 2: Search Engine Optimization (SEO) Basics

SEO fundamentals: On-page, off-page, and technical SEO.

Keyword research and optimization: Tools like Google Keyword Planner, Ahrefs, or SEMrush.

Writing SEO-optimized content: Best practices for blogs and website pages

Hands-on Practice: Optimize an existing webpage or blog for better rankings.

Week 3: Advanced SEO Techniques

Link-building strategies: Backlinks, internal linking, and guest posting.

Technical SEO: XML sitemaps, robots.txt, and website speed optimization.

Local SEO: Google My Business setup and local citations.

Hands-on Practice: Audit a website using tools like Screaming Frog or SEMrush.

Week 4: Website Analytics and Performance Tracking

Introduction to Google Analytics and Search Console.

Setting up goals and tracking conversions.

Analyzing organic traffic and user behavior.

Hands-on Practice: Analyze and generate a report for a sample website.

Week 5: Introduction to Marketing Automation Tools

Overview of marketing automation: Benefits and platforms (e.g., HubSpot, Mailchimp, Zoho).

Email marketing automation: Creating workflows and personalized campaigns.

Hands-on Practice: Set up an email campaign with segmentation and automation rules.

Week 6: Social Media Marketing and Automation

Social media strategy: Platforms, audience targeting, and content creation.

Automation tools: Buffer, Hootsuite, and social scheduling.

Hands-on Practice: Automate social media posts for a week using Hootsuite

Week 7: PPC Campaigns and Retargeting

Basics of Google Ads and pay-per-click advertising.

Retargeting strategies for customer re-engagement.

Setting up and managing campaigns in Google Ads and Facebook Ads.

Hands-on Practice: Create a Google Ads campaign with retargeting settings.

Week 8: Final Project and Advanced Strategies

Final Project: Develop a full-fledged digital marketing strategy for a business, including SEO, social media, email automation, and PPC campaigns.

Advanced topics: Voice search optimization, AI in digital marketing, and programmatic advertising.

Presentation and feedback: Showcase the project and receive peer and mentor reviews.